CHENEY – Eastern Washington University (EWU) is embarking on a rebranding initiative aimed at revitalizing its identity amid enrollment challenges and evolving educational landscapes. Spearheaded by President Sheri McMahan, the university is set to adopt the moniker of “the region’s polytechnic,” marking a departure from its traditional image.
David Meany, Director of Communications at EWU, explained that the decision to pursue this rebranding stemmed from a directive by the Board of Trustees to differentiate EWU in a competitive higher education market. “One of the first challenges facing new...
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