Crunch Time
Should college athletes be allowed to profit from their names, images and likenesses?
The National Collegiate Athletic Association apparently thinks so, according to a Tuesday, Oct. 29 press release in which the governing board announced it had unanimously voted to allow athletes to “benefit” — read profit — “in a manner consistent with the collegiate model,” from personal endorsements, and directed each of its three divisions to begin the process of updating their bylaws and policies.
The pressure to do so has been long in coming. California recently passed a law prohibiting post-secondary sc...
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