The bottom line in affecting change: Go for the money

It’s rare to hear business magazines admit the power of nonviolent action. As the editor of Nonviolence News, a service that collects and shares 30-50-plus stories of nonviolence in action each week, I often see business journals minimizing the effect of activism.

Usually, industry tries to conceal the impact nonviolent action has on their bottom line by chalking it up to market pressures — as with the case of Shell’s Arctic drilling rig. Business magazines credited falling fossil fuel prices with the decision to withdraw from drilling in the Arctic. Beneath that story, however, the reality wa...