It's out with the old and in with the new for the Cheney Trading Company store, which began life as a Yoke's Fresh Market on Sept. 11.
The Sept. 11 ownership change of the Cheney Trading Company to a Yoke's Fresh Market was right on schedule.
By Monday, Sept. 12, the signage on the store was in the process of being changed.
That is just the first of a lengthy process where four former Trading Company stores - including at Qualchan, Spokane Valley and Post Falls, Idaho - will have substantial makeovers.
"Rebranding the signs outside and inside will be a priority," John Orton, vice president of perishables and marketing for Yoke's said in an Aug. 18 Cheney Free Press story. The first store that will be remodeled will probably b...
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