The Cheney Trading Company will officially make the transition to Yoke's Fresh Market on Sept. 11 but the complete makeover of the store is scheduled to be finished by spring 2017.
As announced July 11, the Cheney Trading Company store was part of a four-store acquisition by the Yoke's Fresh Market chain.
But following the official change of ownership on Sunday, Sept. 11, don't expect any overnight differences, John Orton, vice president of perishables and marketing for Yoke's said recently.
"Rebranding the signs outside and inside will be a priority," Orton said. But the complete makeover of the stores, also located in the Spokane Valley, Qualchan and Post Falls, will take time. The first store that will be remodeled will probably be the one in Post Falls, Orton suggest...
Reader Comments(0)