Signs of the times – Cheney seeks to formalize its banner policy

By DAVID TELLER

Staff Reporter

All of the light pole banners in Cheney are supposed to be aesthetically pleasing, and meant to beautify the city, but there is a cost to having them, with means fees for those who want to advertise.

The city of Cheney is developing a policy for the banners throughout town. The program involves the 120 light pole locations in Cheney, most of which line First Street, Washington Street and Betz Road.

Light department director Joe Noland said the 94-inch tall banners have been in use for about 10 years, but there has never been a formal policy in place dictating des...